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| Custom Software Development Methodology
Built On a Sound Philosophy
1. Strategic Design define goals + target audience How will your website be used? Will it be used to enhance your brand, sell products/services, improve customer relationships or all of the above. Once we define how your website will be used, we can design a site that will effectively service your target audience. evaluate online competitionThrough competitive analysis, we will determine your strengths and weaknesses vs. your online competitors. By assessing the competition, we can effectively identify any threats to your online business as well as any opportunities you might have overlooked. target online visualsBy defining online goals and performing the requisite competitive analysis, we will design "targeted visuals". This means that the GUI (graphical user interface) is designed using navigation, colors, typography, graphics, etc. that appeal to your target audience. 2. Core Development determine application platform Depending upon your technical requirements, we can build your web application on either the Microsoft web platform (ASP.net & Windows, IIS and SQL Server ) or "open-source" technologies (PHP & Linux / Unix, Apache and mySQL). define specifications & program applicationYour technical specifications are then implemented and the application is scripted and integrated with back-end databases using a standardized web development toolset. 3. Deployment launch site Here the QA function is carried out and any needed fixes or upgrades are prioritized. We also create a "handoff" packet that consists of any and all materials, scripts, styles, graphics and database info. promote siteWe optimize your site for Google, Yahoo, MSN and Open Directory to provide top rankings for relevant keywords. We also manage PPC listings and develop landing pages for Google Adwords and Overture 4. Evaluation & Maintenance review metrics for success determine continued development |
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